How PXP Embraced Its Evolution
Sometimes the most powerful transformations aren't sudden revelations -- they're the culmination of years of deliberate progress and accumulated knowledge. After decades of experience in the payments industry, we found ourselves at a crossroads where our expertise, vision, and market understanding converged into something bigger.
That's exactly what happened to us recently. Drawing on our deep-rooted knowledge of payments and commerce, PXP embarked on a journey of transformation. We didn't just get a makeover -- we redefined what it means to be a payments company in 2025. With purpose and intention, we've evolved from a payments services provider into a comprehensive commerce ecosystem.
Building on Our Foundation: The Journey to Greater Impact
Here’s the thing about the payments industry: it’s crowded, noisy, and full of companies making the same promises. But behind that noise, we recognised something unique about ourselves. We weren’t just processing payments – we were building a framework for seamless and scalable commerce operations.
This realisation came from listening to our merchants, who saw us as more than just a service provider. They valued us as a partner, a trusted ally simplifying complexities and driving their growth. Over time, we began to understand that our journey was leading us somewhere bigger - towards becoming a platform that orchestrates and unifies entire commerce systems, not just facilitates individual transactions.
The Anatomy of a Revolution
PXP decided to rebrand to reflect its evolution from a payment service provider to a fully integrated commerce ecosystem. This transformation isn’t just cosmetic – it’s a bold statement about our vision for the future.
The new identity represents a shift from being a transactional service provider to a strategic partner empowering business growth through technology. Designed to make payments simpler, smarter, and more connected, the rebrand positions PXP as the future of payments.
According to Magda Schmid-Debska, VP of Growth & Marketing at PXP: “Today’s businesses need more than just processing. They need clarity, control, and adaptable capabilities. Our new identity reflects that ambition.”
By bridging industries and providing innovative solutions, PXP aims to give businesses more control over payment processes while improving success rates and creating greater value.
But this change wasn’t just surface-level. We didn’t simply update our visual identity or refresh our tone. We reimagined our entire approach, including the launch of PXP Unity, our flagship platform designed to transform complex payment infrastructures into seamless, interconnected commerce solutions.
The New PXP: Where Form Meets Function
Every aspect of our refreshed brand identity tells a story
Logo Design
The circle in our logo represents our all-encompassing ecosystem – seamless, interconnected, and intuitive. The X, on the other hand, highlights the intersection of technology and commerce, where exponential growth meets real-world business needs.
"Our designs, solutions, and innovations go beyond functionality to create meaningful user experiences. The boldness of our neutral tones paired with vibrant accents helps us bridge industries, ideas, and generations alike," said Magda Schmid-Debska, VP of Growth and Marketing.
Colour Palette
Our deep blue conveys trust and reliability, while vibrant accents bring energy and innovation. Even our use of black is intentional – bold, confident, and understated.
Tone of Voice
We’ve ditched outdated corporate jargon. Our voice is now direct, human, and refreshing – offering clarity and purpose. We meet businesses where they are, showing them how we can move forward together.
The Numbers Don’t Lie
Since our transformation, the results have proven our vision:
- 210% increase in new contacts visiting the pxp.io website – showing rising interest in the PXP brand.
- 359% growth in LinkedIn followers since rebranding – a testament to the buzz generated by employees and partners.
- 12.5% increase in blog readership, reflecting how we’re staying ahead of industry trends and delivering valuable, relevant content.
Beyond the numbers, the feedback has been equally impactful. Clients and partners now see us as trusted, forward-thinking, and aligned with their growth goals.
From Payments to Possibilities
This transformation aligns perfectly with our major technological leap – introducing PXP Unity.
Unity embodies our vision, setting a new standard for commerce platforms. With a single integration, merchants can simplify payments, orchestrate multichannel commerce, and turn their systems into interconnected drivers of success.
Gone are the days of patching together disconnected systems. Unity offers flexibility, agility, and seamless performance – whether customers are shopping online, via mobile, or in-store.
We’ve also expanded our in-store payment solutions:
- Standalone POS for fast deployment, working instantly out of the box.
- POS+ for tailored, advanced integrations offering a bespoke commerce experience.
From online to offline, Unity ensures a seamless, frictionless experience across every touchpoint. This isn’t just connected commerce – it’s commerce in perfect harmony.
What This Means for You
If you’re a merchant, this transformation means simplified processes, unified systems, and more control over your business trajectory. PXP isn’t just a vendor – we’re your partner in achieving new heights.
If you’re in fintech, this rebrand proves the game is changing. The era of buzzwords and rigid systems is over. Businesses need tailored solutions to their unique challenges, and that’s where PXP stands apart.
What’s Next?
This rebrand marks the beginning of PXP’s next chapter. We’re not just adapting to the future of commerce – we’re building it.
Curious how one integration can revolutionise your business? Learn more about PXP Unity and start building a connected and simplified commerce ecosystem today.
About PXP
PXP is a tech platform that makes commerce simpler, better, and more connected. With one connection to PXP, merchants unlock a world of commerce across online, mobile, and point-of-sale channels. Powered by a suite of financial services, multiple acquiring connections – including an in-house acquiring licence – and diverse alternative payment methods, PXP processes over €30 billion annually through our unified gateway. Connect once to our global commerce ecosystem to supercharge your growth by unifying payments, streamlining operations, and unlocking endless opportunities. Learn more about PXP at: http://pxp.io/ or visit the PXP blog.
