The UK’s high street is facing the fight of its life, with high rents, business rates and staffing costs making it increasingly expensive to run a bricks-and-mortar store. At the same time, shopping habits are changing rapidly, with consumers ditching the high street for the convenience and choice of buying products online.
Retailers need to look to new markets for more opportunities, and Generation Z consumers provide just that. PXP Financial’s latest research and white paper provides a guide for retailers as to exactly what this new cohort desires, so they can strategically target this new and exciting demographic.
But their loyalty isn’t won easily, so it’s for the retailers to do what they can to enhance the customer experience, innovate with authenticity, and generally differentiate themselves to attract the newest generation of customer.
Download 'Are Payments the Key to Maximising Gen Z Appeal for the High Street?' to find out more.
