Generation X outspends every other generation—yet most businesses ignore their payment preferences.
Born 1965-1980, Gen X values security over trends. They've embraced digital payments but demand reliability and transparency. 51% prioritize security above all else when choosing payment methods.
While competitors chase younger demographics, Gen X makes the biggest purchasing decisions across retail, travel, and hospitality.
Download our Gen X Payment Insights Report to discover:
- Which payment methods Gen X actually uses
- Security features that drive conversions
- Loyalty strategies that work
Stop guessing. Start converting.
Download the Gen X and the Future of Payments handbook now.
