Baby Boomers aren't stuck in the past, they're strategically selective.
Born between 1946-1964, this generation controls unprecedented wealth and isn't afraid to spend it.
From luxury travel to home upgrades, Boomers are driving commerce with £548 billion in annual spending power. But they're doing it their way: prioritising security, demanding transparency, and rewarding brands that earn their trust.
Whilst younger generations chase the latest payment trends, Boomers have mastered the art of choosing what actually works. They're not anti-tech, they're pro-value.
Download our free Baby Boomers and the Future of Payments report to discover:
- How this generation really pays across hotels, restaurants, travel, and retail
- Why security trumps convenience (and what that means for your business)
- The surprising payment methods gaining traction with older consumers
Download your free guide now.
